Orthodontics is a highly specialized field of dentistry. As an orthodontic professional, you have to establish a strong brand to grow your practice and build a solid patient base.
There are many different things that you can do to make your practice more successful, and you have probably heard of several of them. But there are other ways to improve your business, and one of them is by hiring a marketing company for orthodontics. The idea behind this strategy is simple: a marketing company can help your business grow because it will offer you the tools that you need to be successful.
While you may think that hiring a marketing firm for orthodontics is not the best way to go about improving your business, the truth is that it can actually help you in a lot of ways. Not only will they help you get more customers, but they will also give you advice on how to keep your current customers happy. This means that they will be able to tell you what kind of promotions or incentives you should offer your patients so that they will continue coming back.
According to Harvard Business Review, companies that provide orthodontic services and other dental care have found success in setting up their own marketing teams. In this article, let’s learn if hiring a specialized marketing firm for your orthodontics practice is worth it.
Marketing Strategies for Orthodontics
Braces are big business. In the United States alone, orthodontists treat more than 4 million patients each year. That’s a lot of mouths to fill, and many of them have straight teeth.
If you’re an orthodontist, you need to be doing more than just good work. You need marketing strategies for orthodontics that will promote your practice, attract new patients and keep existing patients coming back for more.
A good marketing strategy for orthodontics will help you to stand out from your competition and give you a better chance of building a thriving practice.
So what should your marketing strategy include? Here are some suggestions:
Step 1: Make sure your website is on point.
Whether you’re looking to attract new orthodontic patients or retain existing ones, your website is a key piece of the marketing pie. And, it needs to be effective. Your website is your chance to show off your great customer service and engage potential patients by answering the questions they might have about braces and Invisalign.
Step 2: Make sure your website is mobile-friendly.
Over half of all web searches are done on mobile, so having a site that’s mobile-friendly will help you keep from losing potential patients. After all, if they can’t find information easily on their phone, chances are they’ll find someone else who does have a mobile-friendly site.
Step 3: Optimize for SEO (search engine optimization).
Another vital thing to watch out for are search engines. Ensure search engines can easily find you. Using keywords in your content that people would type into Google when searching for an orthodontist in your area will help ensure they find you in search results.
Step 4: Build your social media presence.
Orthodontists should also have a presence on social media networks like Facebook and Twitter. Social media allows patients to interact with the practice online where they are comfortable. Patients can ask questions about oral health or orthodontic treatments and receive a response from the staff at the office.
Step 5: Gather positive reviews.
Positive reviews are the lifeblood of any business, but they’re especially important in the medical field. People want to feel confident that they’re going to get the excellent service and care they deserve when they step into your office. This can be as simple as asking for reviews from happy clients or offering incentives for people who provide testimonials about how great your practice is.
Step 6: Leverage your local marketing strategy.
Local SEO refers to any SEO strategy that helps local businesses get found in search results by people who live nearby and are looking for a business like yours — for example, an orthodontist in Indianapolis. If you have an online presence — even just a simple website — local SEO is critical. It can help people who are already looking for an orthodontist find your practice near them when they search online. That means more patients coming through the door!
Why hiring a Marketing Agency for your orthodontics practice is worth it.
The dental profession is one of the most competitive fields in the healthcare industry. Dentists are always looking for ways to get more patients into their offices and raising a solid reputation in the community. With so many options available to patients, it’s hard to stand out from the crowd. This is where an orthodontic marketing agency can help you!
The first thing that comes to mind is an orthodontic website but there are many other facets of marketing such as advertising, social media and public relations strategies.
Hiring a Marketing Agency for your orthodontics practice can be worth it because they have expertise in areas like website design and development, SEO (search engine optimization), content creation with blogs articles or newsletters, email campaigns etc so that you don’t have time-consuming work on your plate while focusing on what matters most!
Your Priority Should Be Your Practice
Orthodontists have a lot to consider when it comes to their practices. From hiring staff, to scheduling patients, to keeping up with their education, to managing the finances of the office. All of this can be daunting for just one person and it’s not surprising that many orthodontists are spread thin. Oftentimes one of the first things that gets put on the back burner is marketing.
Hiring a marketing agency will save you valuable time so that you can focus on what is important: running your practice. By outsourcing your marketing efforts, you’ll free up time for yourself and for your staff so that more people can focus on what they do best. Plus, there’s no need for your office manager or front desk staff to learn how to use a new software program when you have a team of professionals who are ready and willing to help.