Many people believe that social media is a fad that will eventually disappear. They may be right if they don’t take the time to learn how to use it properly for their business. But for those who do take their time, social media can be an invaluable tool for any company looking to grow and develop customer relationships, but only if you know what you’re doing! This article will outline eight of the most important tips and tricks on how to make your social media work for you and not against you.
Social media has become an integral part of the modern business world. Whether you are a startup or an established company, social media can be your best friend or your worst enemy.
For some companies, it’s worth it to outsource their social networking activities to someone who knows what they’re doing and can handle them daily. If this sounds like something that might work for you, then here are some great tips for outsourcing these tasks. Companies like Two Palms Social offer an array of digital strategies that can enhance the quality of your online presence. Using a combination of social media, digital PR, and SEO services to enhance your company image makes a real difference in the way you interact with your customers online.
Personalize your posts
People love to feel as if they are being recognized. Take the time to greet people by name on Facebook or Twitter. Make them feel special and you’ll form a bond that can last for years. If you don’t have the manpower at present, then consider outsourcing social networking to an outside source like Two Palms Social. They can make your posts more personal and increase the return on investment of your social networking.
Hashtags are a great way to get your company name out there. Using popular hashtags in conjunction with your Twitter marketing is an excellent way to stay connected with others using the same hashtag, especially if you are promoting new products or services that others may be interested in. One example of this strategy comes from Nike’s use of trending words during major sports events. It’s amazing how many people retweet their posts when they know that they’re sharing something interesting with thousands of other people online.
Earn trust through real engagement
One of the worst things you can do is automate all your posts. If people see that your posts are all automated, they will stop following you. Go the extra mile and respond to tweets regularly. Interact with customers who leave comments on your Facebook and Instagram page or about your product on Twitter. You can’t fake real engagement; it has to come from the heart and the strategy.
Use options to ask customers for their opinion and add strategic call-to-action content to everything you post. If you ask for people’s opinions, they will respond favorably to your social media strategies and continue to interact with you online.
Remember that most of the time when people are on these networks, they’re just relaxing and waiting around for something interesting to come along. To entice them into clicking on a link or following a link, offer them an exclusive deal or freebie that’s only available from that site.
Most people would much rather have a digital coupon than a print one because it can’t get damaged in the mail and you don’t have to pay to ship either. In addition, it’s an easy way to track your spending and see what works and what doesn’t work.
Do this as a promotion for a specific website or event that you’re hosting on Facebook, Twitter, Instagram, Pinterest, or YouTube. You can also use your social media profile as a hub for all the locations where you will be having live events throughout the year. People who follow you online will know exactly where to go on those dates because they will see links on their favorite networking sites.
Use integrated influencer campaigns
A great way to get your social media efforts noticed by a much larger audience is through influencer campaigns. Influencers are usually bloggers, bloggers, or even industry experts who are well known online in their fields. This type of trend has become more common in recent years because companies want people to share with others how great they are doing.
If you’re not sure where to start when it comes to influencer campaigns, reach out to two or three different social media marketing firms that specialize in this niche. They will be able to give you recommendations on which influencers might best suit your needs based on the product or service that you’re promoting.
It doesn’t matter if you have a brilliant idea or perfect timing as an entrepreneur if no one knows about what you’re doing. Don’t make the mistake of thinking that everyone interested in buying your products and services is using social media daily. Make sure to integrate all forms of marketing like email, direct mail, and old-fashioned word of mouth so more people know about what you’re offering.