What can we expect from search and social media marketing for the dental industry? Why should dental practices leverage both of these channels? And how do you use these two platforms to grow your practice?
Check out this comprehensive guide for all the answers.
The best way to let people know about your practice is by using search engine optimization (SEO) and social media marketing (SMM). Both of these methods are excellent choices for letting people know about your business, but they each require some finesse to work properly.
Search and Social media marketing can be a daunting task for medical professionals. With different platforms, specialties, and locations, it can be overwhelming to get started with online marketing. If you are in the medical field, here are some tips and tricks to help you leverage your practice with online marketing.
Search and social media marketing is a form of digital marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement and paid social media advertising.
Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
If you can help small businesses or organizations understand the value of your offering, you can carve out a valuable position within this business.
Search and social media marketing are the two most effective means of reaching potential customers online. If you’re not doing both, you won’t be able to reach your full potential.
Search Engine Marketing
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. Search engines provide sponsored and organic (non-sponsored) results based on a web searcher’s query. The search engine results page usually contains two types of content — organic and paid. Organic search results rely purely on relevancy, while pay-per-click ads (PPC) display advertisements based on relevance and bidding at a cost per click. While PPC has an associated cost, it is an extremely efficient way to promote your business as long as you follow very specific best practices to ensure success with your campaign.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track ad campaigns’ progress, success, and engagement. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
Whether you’re a dentist or an oral surgeon, people go online to learn about your services and find out what others think of them. If you aren’t online, you lose visibility. You miss chances at new patients and referrals.
Every time someone performs an online search, they show an interest in your industry or something you sell. This allows you to get in front of potential customers and influence their decision with relevant content and social proof.
Content marketing is a great way to create brand awareness and generate new leads. You can use blogs and videos to educate consumers about your products or services, which will make them more likely to buy from you when they are ready. Sharing content on social media also makes it easy for people to find your brand when they are ready to buy.
One of the most important aspects of marketing is reaching the right audience. And, given the fact that there are around 1 billion people worldwide who use social media – a number which is predicted to increase to 2.95 billion by 2020 – it’s no surprise that incorporating social media into your dental practice’s marketing strategies can be a fantastic way to reach new patients.
The benefits of search and social media marketing are endless, but here are some of our favorites:
- Search engine rankings
“How does Google rank my website?” This is one question that many business owners ask themselves when they launch their website. There are many ways to improve your website’s search engine ranking, such as online reviews, organic content, and on-page SEO (search engine optimization). Search engines love regular content creation, so posting regularly on your blog will help boost this. Social media posts also help here because they link back to your site and help you get more exposure.
- New patient leads and referrals
Social media channels like Facebook and Twitter are great for sharing news about your practice with current and new patients, including Information about new treatments or changes in staff members, etc.
- Building Your Online Reputation
In the past, if a person had a bad experience at a doctor’s office or hotel, they would tell their friends and family about it. But today, with the rise of social media and review sites, it’s easier for patients to tell the world about their experiences at your dental practice. Why does this matter? Because online reviews make potential patients feel more confident about choosing your practice. In fact, almost 90 percent of customers say that online reviews influence their purchase decisions.
By creating a positive brand reputation on review sites and social media, you can build trust with prospective patients while increasing new patient volume.
- Sharing Information
Social media pages allow you to easily and quickly share information about your practice and educate patients on proper dental health and treatment options, allowing them to make educated choices about their oral care needs. Allowing you to easily and quickly share information about your practice and educate patients on proper dental health and treatment options.
- Effective Communication
While a phone call or email is still a great way for patients to get in touch with you, having an online chat feature on your website is a great way to provide assistance to prospective patients, as well as existing patients who may have questions or want to schedule an appointment. The immediacy of chat can be very appealing, especially to those who are looking for quick answers. Online chat allows dental practice owners and staff to provide real-time responses, which helps improve the patient experience and can even convert visitors into new or repeat patients.
Social media and search marketing are great ways to create an online presence for your brand. They’re also crucial tools for connecting with patients and potential patients and keeping up with the latest news in dentistry. It’s all about how you utilize them. Take some time each day to keep up on the latest trends. Spend an hour checking sites like Facebook and Twitter to see what’s happening in your industry, so you can share it with your own community. And spend a few minutes each week working on your SEO. You’ll be glad you did!