This checklist for on-page SEO optimization will help you know what factors you need to improve to increase your ranking in Google. They are aspects of the website that should be worked on and that are easy to modify and that will allow you to achieve a better position in the search engine results.

Importance of on-page SEO

The optimization of your website is one of the most important jobs you can do in favor of the positioning of your website. Perhaps you will think, and the incoming links? Yes, they are also still important.

But if you want to rank for certain keywords you need on-page SEO. A good job in this aspect is vital. Follow this SEO checklist and you’ll be on your way to success. The main tools that we recommend you use are Google Search Console, Google Analytics, Google PageSpeed ​​Insights, Mobile-Friendly Test, Website Auditor, SEMRush, among others.|

Checklist for on-page SEO optimization

These SEO aspects will help you optimize your site and position yourself better in Google and other search engines:

Use HTTPS protocol

Today it is recommended to use the HTTPS security encryption protocol for all types of websites. Google Chrome marks sites without this as unsafe. But it is especially necessary on those websites where transactions are carried out or sensitive information is collected.

Choose an SEO friendly CMS

The content management system (CMS) helps you build a website more easily, without the need to be a programming expert. But not all CMSs are easy to manage, some have automatic settings that can be a problem for an SEO consultant and that you should notice in time. For example, they may have poorly configured URLs or have few features to help you rank.

Check the web structure

The hierarchy of the pages of a website is very important to improve your web positioning. A clear structure facilitates the user experience when browsing the site. And it also allows Google crawlers to easily discover and index your pages. Review the structure of the site while developing the web. But you should also regularly look at aspects such as the site map, the depth of the pages, among other details. It is also important to have a good internal link structure, add two or three links to old posts related to your new post.

Create good content

Content is very important for SEO, although as you will have seen throughout this post, it is not the only thing you should optimize.

Tips to combine SEO and content marketing

The basic thing is to create good content focused on users, but also thinking about search engine robots. This must meet some basic characteristics. Cover a demand, be it for a solution, information, knowledge. For example, if our site is for web positioning, our readers will want to see published content related to SEO consultant, tips, techniques, help, innovations. We must publish good content that users want to share on their social networks (very influential in SEO), on their blogs or websites. This way you gain more visibility.

The content must be easy to access, that is, do not limit the entrance to your site by requiring everyone to log in to see something, since this will not allow them to share it. It is also not well seen by search engines like Google. Write posts of at least 1500 words for the keywords you want to rank for. Studies have shown that long content ranks better on Google.

Content is more than text

Adding multimedia content (images, screenshots, lists, GIFs, and videos) will help you get more traffic. You can also position yourself in Google Videos and Google Images. When including images in your post you must optimize them, so that the file is the correct size. And the alt text should have the keywords. Multimedia content increases the value of your content. The public likes it. Ideally, you should include at least one element in each blog post.

Use outgoing links

Google wants you to be an active member of the web. So if you rarely link to other sources, be it do-follow or no-follow links, it seems like you don’t want to share or relate. What you should do is include links to sources of information, to authorities in the area.