Pitching your startup to investors is a critical part of the process, but it’s not always easy to know what to include in your pitch deck. Here are nine secrets on how to market your startup with a pitch deck that will help you make a great impression and secure the funding you need.

1. A picture says a thousand words.

People are visual creatures, so using graphs and charts to illustrate your startup’s growth potential is much more effective than simply describing it in text. Your pitch deck should include infographics that demonstrate your business’ success on both an absolute and relative basis.

2. An explanation of the problem you’re solving.

This section of your pitch deck should explain the problem that your startup is solving and explain why it’s a significant problem. The more straightforward and obvious this information is, the better.

3. A description of your solution.

The middle part of your pitch deck should be devoted to describing how you plan to solve the problem you’ve identified. This section of your pitch deck should highlight the technologies you’re using and how you plan to turn them into a viable business model.

4. A demonstration of traction.

One key thing that investors look for in any startup is evidence that shows that there is a market for what it offers, so this segment of your pitch deck needs to feature testimonials, reviews, and case studies that demonstrate your business model.

5. A discussion of the team.

Startup investors are looking for founders who can grow their businesses exponentially, so including a slideshow or video with information on each of your team members’ unique skill sets is an important part of your pitch deck. The more successful entrepreneurs your startup has under its belt, the better.

6. A discussion of the financial health of your business.

Any investors who review your pitch deck will want to know how much money it will take for you to bring your product or service to market and how long it will stay there. The middle part of your pitch deck should include a demonstration that the revenues your startup makes will be sufficient to cover expenses over time.

7. A discussion of future plans.

Any investors who are interested in reviewing your presentation deck will want to know what plans you have for the future, so demonstrating that you have a solid plan for growth is important. The bottom section of your pitch deck should highlight how you plan to expand your business in the future, as well as detail how much money you need to achieve that goal.

8. A discussion of what success will look like for your startup.

The bottom part of your pitch presentation should include a section outlining what it will take for your startup to succeed. This needs to show both where you are as a company as well as where you plan to go.

9. A discussion of the exit strategy for your startup.

Investors want to know what they will be able to do with their investment once your startup reaches a certain point. This section of your pitch deck should explain how investors will be able to cash out over time and who that money will go to.

To make the best pitch decks for your presentation, use Venngage — a free infographic maker that offers a wide range of pitch deck designs for everyone. To give you an idea, here are some pitch deck examples from their website!

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Creating a pitch deck that will get investors interested in your startup can be challenging, but it doesn’t have to be. All you need to do is include the right types of information and make sure that each slide of your presentation flows logically into the next. By using these secrets on how to market your startup with a pitch deck, you’ll be able to attract investors who are interested in your business. Start making your own pitch deck by clicking here.