Mobile apps are becoming more and more common among businesses and service providers. From e-commerce sites to the banking sector, takeaway services to the health and insurance sector, it is almost impossible to find a business where mobile applications do not prove their value, impact on customer satisfaction and the benefits they add to the business.
But whatever your business is, it’s worth stopping for a second before embarking on a mobile app adventure to think about what to expect from the mobile app and how it should serve your business. The decision to develop a mobile application and its benefits to your business afterwards can work at this stage. After reading the benefits of the mobile apps, you can decide whether to take this step by listing features that will work for you and that will not work for you.
1. Increase Visibility
Thanks to developing a customized app, it is possible to have a privileged listening point for your potential customers. Let’s think, for example, of that audience called “mobile-first” or the new generations who do practically everything via smartphones and especially via apps. For them, having all the information with just one click is essential.
Mobile applications are tools that allow customers to move faster, interactively, easily than the website and make it easier for them to reach you. Therefore, customers will not want to bother finding you by opening the browser and typing a website address, while they will be able to log into your app with one click when they open the menu on mobile devices. Therefore, you can provide traffic to your website with your ads and social media posts to customers, but the main tool to turn customer traffic into sales is your mobile application.
2. Connect you with customers fast and Easy
While the importance of communication between business and customer for marketing is not denied, it is important to remember the importance of the opposite relationship in customer loyalty. Customers want to know that their complaints and suggestions are important to companies and contribute to the improvements and regulations that need to be made. When they see these changes and suggestions happening, they feel part of the company and develop brand loyalty. This is where mobile applications come into play. Thanks to the services of Mobile App Development Company, you can ensure this critical relationship between you and the customer and allow them to contribute to your company.
In addition to increased access to services and products, cost reductions and improvement in customer relationships are the intended goals for all companies.
3. Promotional Business Tool
People are tired of the excess of bonus cards. It is more convenient to conduct loyalty programs through mobile App Development, encouraging regular customers. It is easier for them to monitor the accumulation of points and discounts. The loyalty program in the mobile application replaces the bonus card and frees up space in the wallet.
PUSH notifications in the applications will help customers keep abreast of all the news and promotions of the company, remind you of the planned recording or offer to come again if the client has not come for a long time.
4. Increases Engagement and Brand Visibility
Building and increasing customer loyalty can be challenging for marketing for each brand. Corporate mobile apps that remind yourself of your customer with features such as sending reminders and notifications will help increase your brand awareness by creating a continuous connection between you and your customer. With these notifications and reminders, you can not only remind yourself but also increase your sales rate by giving them the chance to show them products that your customers have previously been interested in or not purchased.
Even if your customers have not yet received any products from you using your mobile app, your brand name will always be on their phones. In this way, you have the chance to show yourself to a customer who is navigating their phone now and then, so your customer will remember your brand when they decide to buy something new.
5. Tracking Location
Mobile apps have proven to be the tools that enable the most interaction with the customer in introducing new products, customer-offered services, special promotions and discount announcements.
Direct interaction is not the only benefit that mobile apps offer. In addition to engagement, it collects information about your customer’s geographic location, shopping behaviour, and what areas your products and services attract more attention and provides you with data that you can use during market research and ad planning. This allows you to act more effectively when determining your new company strategies.
6. Utilize Social Media Channels
Maybe if you were reading this article five years ago, it might not have been a big deal, but nowadays, when it comes to advertising and digital brand marketing, everyone is trying to make their voices heard. Especially with the increasing facilitation of the advertising process of social media platforms, your neighbourhood grocery store, barber, a small buffet where you buy toast, and many small businesses that we cannot count have become able to compete and bid for the same advertising space as the company that you have carved with your fingernails for years and gained a corporate structure.
As such, relying solely on digital media advertising to raise awareness about your brand is no longer sustainable for corporate companies. Brand awareness now requires a truly specific difference between your brand and company. You need to ensure your brand continuity in different media from your competitors and other companies that run digital marketing campaigns.
7. Profit Maximization
Why build an app? A mobile application specific to your company increases your income. With all the features at your disposal, you can serve customers better and optimize your spending.
The idea of a mobile application specific to your company will be much more useful than anything you can think of so far. It would be a good start for you to take part in a world where people now manage their entire lives with just their smartphones.
8. To Get More Leads and Links
App marketplaces like App Store and Google play are holy grails of possible avenues to provide your business and brand with some exposure. If your app performs well, it will automatically climb up the chart and receive good ratings. This generates a ripple effect resulting in better exposure and higher rating.
The customer reviews on Google play parallel word-of-mouth promotion and improve your business reputation if the application does well. So, don’t just develop an app for the company’s sake but try to build the best possible version of it.
9. Reduced Word of Mouth Marketing
In the past few years, there have been major changes in advertising to digital media and the habits of customers to search for a new service or product. In the past, the process of conducting detailed research on word-of-mouth marketing and websites made customers make the necessary purchasing decision, while the decision to buy now is mostly on the move while waiting for a meeting, on the bus, in traffic, and as a result of calls made on mobile devices while watching television in the evening. Thanks to mobile applications, you are now gaining a permanent place on the platform where the most purchases are made, namely on your customers’ phones. In this way, your customers can show the behaviour of reviewing your products and services by encountering your brand even when browsing on their phone in any future call.