Marketing must adapt to a quickly changing world, which often necessitates trying new ideas. It can be quite difficult to get marketing teams buzzing, productive, and producing creative, successful, and gratifying work in that environment.

If your company creates a good marketing strategy before running its campaigns, it has a 3.5 times higher chance of success. To create a better environment for your marketing department and improve their performance, take a look below at our handpicked tips.

Don’t ignore equity

You simply can’t ignore diversity, equity, and inclusion in the workplace. This is as true for your marketing department as for any other.

Take a thorough look at who’s in the room while making decisions, regardless of the size or extent of your team’s duties.

  • How many distinct opinions are represented on that team?
  • Is the table dominated by a homogeneous group, or is it occupied by a broad mix of people?

It doesn’t matter whether your executive team came up with a vision statement in a PowerPoint presentation a few years ago. You’ve probably been doing nothing all along if you don’t see that vision reflected in the faces of those around you.

This may make you feel uneasy, but there’s still time to change it if you don’t like what you see. 

As a result, you need to encourage diversity equity and inclusion in the workplace to address this issue. You’ll need buy-in from all levels of the business to shake up a sluggish, homogeneous workforce. You can create achievable goals and then really do what it takes to make meaningful progress toward those goals once everyone is on board.

Write better marketing proposals

A marketing proposal is a document that informs key stakeholders on the scope of a marketing project and its budget. The goal of the proposal is to obtain the necessary approval to begin implementing the plan as described.

Requiring your team to reinvent the process each time a formal marketing proposal is required is inefficient. You can approach proposal creation using a repeatable procedure, to make things easier.

You can qualify and uncover the needs of the client or internal stakeholder once you start with the discovery session. Also, try to make a plan of action, a vision for what has to be done to meet their objectives.

Last but not least, you could make use of a pre-made marketing proposal template to deliver it to them as soon as feasible. Remember to pick a good template that includes a sample project scope for your strategic marketing plan, example explanations for deliverables, promotion strategies, and a sample contract.

Use a good team management tool

If you don’t have a good team management tool, working in a group is difficult. According to statistics, 20% of the workweek is spent looking for information from a colleague, and almost 30% of the workweek is spent managing emails.

For example, your ad manager requires permission from the landing page designer to develop advertising based on the landing page’s design and content. If the ad manager is aware of the designer’s development, a lot of time can be saved.

A team management tool can be useful in this situation. Apps eliminate manual labor, reduce delays, and make communication and cooperation a breeze.

Trello, Asana, and Flow increase your marketing team’s productivity by letting them share and assign tasks, share progress, communicate, and keep track of everything in one location.

Additionally, according to a report, using a mobile app makes team members more creative, pleased, and productive.

Upgrade your briefing process

Have a clear grasp of what you or your team wants to accomplish or the marketing problem you need to solve before you write the brief.

Do not brief your marketers and then believe it is acceptable to re-brief the project three times before it is flawless. Re-briefing and demanding redo work because it was not effectively briefed is a common waste of time and resources that could be better spent solving the problem.

So, allow your team to provide a creative solution that may or may not be what you had in mind. Be explicit about the problem that needs to be solved, provide the necessary insights and facts, but give your agency or in-house team some leeway to provide a creative solution that may or may not be what you expected.

Make sure that your objectives and the way your campaign’s efficacy will be measured are stated in every brief.

Build a culture of support and collaboration

campaign's efficacy

The majority of people prefer to feel like they’re part of a group. Whether you have a weekly happy hour, celebrate team members‘ birthdays, have Friday afternoon bowling, or bring in a masseuse for at-desk shoulder massages, a team that plays together is more likely to work well together.

Encourage a culture of mutual support, and when you succeed, make sure everyone celebrates and benefits, even if it’s simply with cupcakes in the workplace. Incorporate collaborative places that encourage non-disruptive interactions and idea exchanges among team members.


Keep your marketing team productive. Do your best to get them to know each other and work better together. The better the productivity level at the marketing department, the better results you will achieve in the long run.